Free SEO tools

Fix the basics yourself.

9 tools we use on our own audits. Everything runs in your browser — nothing you type into a tool is uploaded.

  • Search snippet preview

    See how your title and description look on Google and check their length.

  • Keyword & readability

    Find your most repeated keywords and phrases and score how easy the copy is to read.

  • Meta tag generator

    Generate title, description, canonical and social sharing tags ready to paste.

  • Page structure checker

    Paste a page’s HTML to check its title, description, headings and image alt text.

  • robots.txt generator

    Control what search engines and AI crawlers can access, then save the file.

  • Sitemap builder

    Turn a list of page URLs into a valid sitemap.xml.

  • UTM link builder

    Tag campaign links so you can see exactly where traffic and leads come from.

  • Page-speed checklist

    Tick off twelve fixes that make most websites faster.

  • Local business schema

    Create structured data that helps Google understand your business and location.

Free access — tell us who you are first