Brand guidelines
Brand guidelines document how your brand looks, sounds and behaves, so anyone — staff, designers, printers — can apply it correctly and consistently.
What’s included
- Logo usage, sizing and clear space
- Colour palette with digital and print values
- Typography and hierarchy
- Imagery and iconography style
- Voice and tone guidance
- Templates and real-world examples
What you get
- 1
Consistency across every touchpoint
- 2
Faster, cheaper production of new materials
- 3
A brand that looks professional at any scale
How we work
- 1
Understand
Interviews and research to uncover what makes you different and who you are for.
- 2
Define
Positioning, messaging and personality documented so everyone tells the same story.
- 3
Design
Logo, colour, type and visual language developed in rounds, with your feedback built in.
- 4
Apply
Guidelines and finished materials so the brand looks right from website to business card.
Can you create guidelines for an existing brand?
Yes — we audit what exists, tidy it up and document it properly.
What format do we receive?
A designed PDF and, where useful, a web-based version plus source files and templates.